#HISTORYMARLEAUD
During the 2020-21 season, Patrick Marleau broke Gordie Howe's NHL record for games played with 1,768 on April 19, 2021, against the Vegas Golden Knights.
As part of the League-recognized achievement, I created a content campaign that included a variety of ways to highlight the historic moment from ideation to execution.
The campaign included working with his wife, Christina Marleau, to gather behind-the-scenes content from her perspective, engaging current and former teammates, capitalizing on evergreen content created over his tenure with San Jose, and collaborating with our creative and production teams to produce a variety of signature graphics and videos acknowledge the achievement.
Additionally, with arenas operating at reduced capacities during the Pandemic coupled with the achievement happening on the road, I had the responsibility to capture the moment for our entire fan base.
This BTS video was one of my favorite moments I was able to capture from the trip.
