LOGAN COUTURE'S BOOK CLUB
Knowing our captain, Logan Couture, was an avid reader, I reached out to him during quarantine to see if he would be interested in starting a book club to keep our audience engaged. I would coordinate social media copy and photos with Couture on a variety of book reviews in which fans could read along.
DAILY #SHARKSDRAFT RECAP
Through responsible social media coverage, I have built trust and respect among our management, hockey operations and scouting staff. For the 2021 Draft, I pitched a daily draft "check-in" to our Director of Scouting, Doug Wilson Jr. He provided selfie-style videos to me, which were then posted on the Sharks social media accounts for a behind-the-scenes look at the NHL Draft.
TRAINING CAMP CONFIDENTIAL
The Sharks faced a unique situation for training camp in 2020 - they were forced to host it in Arizona due to local COVID-19 restrictions. To keep our audience engaged with an event they would usually be able to attend in person, I worked with Sharks players Timo Meier, Jake Middleton and Stefan Noesen to provide daily updates to our fan base.
CHRISTINA MARLEAU SOCIAL TAKEOVER
During the 2020-21 season, Patrick Marleau broke the NHL record for most games played with 1,768. With the game occurring on the road and the Pandemic impacting attendance, I got creative with how we collected content from the event. Patrick's wife, Christina, agreed to capture content and create copy, which I then posted throughout the trip to Las Vegas.
